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      2. 首頁 > 信息動態 > 動態播報

        非遺文創園詠園開園 吸引“燕京八絕”傳承人入駐

        來源:中新網       發布時間:2019/7/2 15:01:13

          

        詠園開園暨“2019中國非遺創藝運動”啟動儀式現場。

          詠園開園暨“2019中國非遺創藝運動”啟動儀式28日在北京舉行。

          詠園位于北京市東城區幸福大街永生巷4號院,過去是北京市三露廠的所在地,經過創新設計與改造,現在變身為非遺文創園。去年6月,首創置業與首批入駐的多位“燕京八絕”國家級非遺傳承人簽訂了合作協議。

          首創集團董事長李愛慶在當天的啟動儀式上表示,衷心希望詠園能成為中國非遺展示交流中心和文創產業創新發展的平臺,扎扎實實為中國非遺的傳承與保護、創新與發展貢獻力量。

          文化和旅游部非遺司副司長王晨陽在致辭中表示,希望以詠園開園為契機,首創非遺能夠匯集眾多精彩的非遺創新轉化成果,共同推進傳統工藝轉型和升級,促進創作、設計、營銷等領域的深度合作,讓傳統技藝融入市場,融入大眾生活。

          首置文科總經理、首創非遺董事長燕山表示,詠園將為入駐的傳承人、設計師及企業搭建舞臺,讓更多的寶貴非遺技藝代代相傳,通過不斷完善的產業化運營,打造出適應市場需要的創新產品,實現活態傳承。

          據普查,北京市非物質文化遺產資源有12000余項,非遺代表性項目和代表性傳承人數量位居全國前列。今年6月1日,《北京市非物質文化遺產條例》正式實施,將支持建立非物質文化遺產與科技、文化創意、健康等產業融合發展的合作平臺;鼓勵旅游業經營者利用非物質文化遺產資源開發旅游線路、旅游項目和旅游商品。推動合理利用不可移動文物、歷史建筑、工業遺址等,或者建設非物質文化遺產展示場館,為代表性項目的保存、研究、宣傳、展示、交流等提供場所。

          北京市文化和旅游局局長助理李旸表示,希望詠園能成為首都“全國文化中心”建設的一張新名片,成為引領全國非物質文化遺產保護與創新發展的一塊試驗田,通過首創自有的全產業鏈模式,為非遺傳承、產業發展賦能。

          首創非遺創新發展平臺匯集整合了全國優秀非遺資源,集設計管理、授權經紀、生產試制、產業投資、產品生產、推廣包裝、線上線下銷售為一體,連通非遺內容與設計、試制與生產、傳播與銷售、投資、培訓等各要素資源和各功能鏈條,通過分享授權收益、投資收益、銷售分成的方式,建立全新的商業模式,打造中國非遺創新轉化全要素、全產業鏈的平臺。

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