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      2. 首頁 > 信息動態 > 動態播報

        “2019首屆中國非遺創藝運動”正式啟動

        來源:環球網       發布時間:2019/7/2 15:07:29

          昔日家喻戶曉的“大寶”老廠房,如今變身國內首家多業態復合型非遺主題文創園,6月28日,位于北京中軸線旁的“詠園”迎來了一場文化盛宴——“2019首屆中國非遺創藝運動”啟動儀式在這里隆重舉行。

          

          “2019首屆中國非遺創藝運動”由首創非遺創新發展平臺主辦,文化和旅游部非遺司支持,全國十五個傳統工藝工作站及70余所高校資源灌注,中國紡織工業聯合會、北京設計學會、北京設計周、中國服裝設計師協會、京東零售集團等機構、協會及頭部企業共同參與。

          活動主辦方代表北京首置文化科技發展有限公司總經理燕山,首置文化科技發展有限公司助理總經理、首創非遺總經理李躍,湖南省湘西州黨組成員、副局長高振翼,L+設計師產品品牌創始人李鳳朗,著名服裝設計師勞倫斯·許,著名時裝設計師張義超,以及全國各研培院校代表、優秀企業代表、優秀非遺傳承人、媒體代表一起見證了本屆大賽的啟動。

          

        活動現場

          燕山在歡迎辭中表示,首創非遺舉辦這次非遺創藝活動,希望用最具時代感的創意設計和最先進的商業模式,為非遺賦能,為非遺傳承人賦能。讓非遺能夠重回市場,重回百姓生活,真正實現見人見物見生活。

          

        首置文化科技發展有限公司總經理燕山

          首創非遺的總經理李躍對2019年首屆中國非遺創藝運動進行了相關的情況介紹,表示首創非遺創新發展平臺基于三個原因成立。第一,堅持習總書記提出的文化自信戰略,弘揚中華民澤的傳統文化;第二,國企要有社會責任擔當,助力傳承發展,真正讓非遺融入現代生活;第三,要發揮首創的企業價值,進行非遺創新發展及市場開拓。2019年首屆中國非遺創藝運動則是在首創非遺平臺成立的基礎上做的大賽,它是專業的、年輕的、時尚的、創新的,能夠引領未來社會潮流的非遺創新運動。

          

        首置文化科技發展有限公司助理總經理、首創非遺總經理李躍

          高振翼表示,感謝首創集團對湘西的厚愛、支持、關心,湘西州文化局廣電局將廣泛發動、精心組織湘西各級各類的非遺保護工作者、非遺傳承人,參加這次首創非遺創藝大賽,并立志取得優異的成績。

          

        湖南省湘西州黨組成員、副局長高振翼

          李鳳朗在談到非遺時說,非遺像一個明珠,把我們的歷史和未來連在一起,它是中轉站、加油站,讓中國制造有更多文化內涵、更多思想,最后在與全世界溝通過程中有更高的溢價。

          

        L+設計師產品品牌創始人李鳳朗

          “對于設計師來說,最好的傳承應該是把一個技藝變成現在生活中的一部分。”勞倫斯·許談到設計和非遺傳承的緊密聯系時說。

          

        著名服裝設計師勞倫斯·許

          中國工藝美術大師、中國玉雕藝術大師張鐵成的嫡傳弟子——東城區非遺傳承人朱寅寅發表活動感想時說,參加本次大賽,提升產品的價值,讓玉雕產品的設計傳承與創新性更好的去拓展市場。

          

        東城區非遺傳承人朱寅寅

          隨后,燕山、李躍、高振翼、李鳳朗、勞倫斯·許、張義超等人一同上臺,揭開“非遺新動獎”獎杯的神秘面紗,正式啟動“2019首屆中國非遺創藝運動”。

          

          啟動儀式最后,“非遺新動獎”獎杯的設計者李鳳朗分享了他的設計理念和獎杯寓意。他說,這個獎杯的設計靈感來源于“鼎”,鼎是有歷史文化價值的器具,而且三足鼎立是最穩固的一種狀態,寓意非遺可以更好的發展、創新、傳承。

          

          據悉,“2019首屆中國非遺創藝運動”計劃于2019年6月至12月舉辦,6月28日至8月4日為報名征集階段,9月上旬進行初審,9月中旬至11月底啟動導師創造營計劃,并于12月完成商業平臺轉化及終審,屆時將舉辦頒獎活動及作品展。

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